The hottest operators are deeply trapped in the pr

2022-09-27
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Operators are trapped in price quagmire, and the outlook is unpredictable due to the impact of Internet.

nowadays, operators are having a hard time, and the revenue of voice calls and text messages is declining year by year. What's more, when the civil war among the three major operators was raging, it suddenly found that the biggest competition did not come from within the operator system, but from the direct impact of the irresistible development of external mobile Internet. One after another price wars have overwhelmed major operators. Coupled with the impact of Internet enterprises, should operators trapped in price quagmire change their business models in time? Shift the competition of transportation business from price competition to Internet innovation or an important link

the operating market is caught in a price scuffle

in order to strive for a larger user group that requires high-molecular polymers to have the necessary mechanical properties when used as materials, the competition between operators will become increasingly fierce. In the early stage of 3G development, the primary task of operators is to increase users on a large scale. Therefore, operators have launched low-cost packages and terminals to reduce the 3G threshold. Low tariffs and terminals are the first step to attract 2G users to switch to 3G. Moderate low price is conducive to the popularization of 3G users, and it is also an attempt for operators to face the 15% penetration rate of 3G users

operators are in the midst of a civil war and are deeply mired in price quagmire. The outlook is unpredictable due to the impact of the Internet.

China Unicom launched 2G random business in some provinces and cities. China Unicom also carried out four rounds of 20 yuan 3G card promotion through electronic channels, significantly reducing the 3G threshold. China Unicom also extended its battle line from its own business hall to its tmall flagship store. China Unicom's move ignited 3G market competition. Some provincial and municipal companies of China Mobile have launched free 3G traffic, with a maximum of 500m per month. On the one hand, they have attracted their 2G users to use TD-SCDMA networks more, and on the other hand, they have sniped at their opponents. Chinatelecom is fighting with a combination of fists, and heavy preferential marketing is linked together: starting from June 9, it launched a 3G activity to give you a g to play across 2G for 9million candidates nationwide, giving each candidate 1g of online traffic; During the European Cup, we launched interactive activities and presented Tianyi 3G large screen intelligent machine as a gift

operators have expressed their attitude towards the low price competition in the operating market. China Mobile said that it had the ability to win this price war, but it did not do so because of vicious competition, which finally completely destroyed the industry. Chinatelecom said it did not want to fight a price war. China Unicom said that its provincial companies will formulate their own competitive strategies according to the local market conditions, and the group company will also respect the market strategies designated by the provincial companies according to the actual situation. Although the major operators have stated that they do not want to fight a price war. Operators will take the initiative of lowering the threshold and grabbing users at low prices for a period of time

when the civil war among the three major operators was raging, it suddenly found that the biggest competition did not come from within the operator system, but from the direct impact of the irresistible development of external mobile Internet. One after another price wars have overwhelmed major operators. Coupled with the impact of Internet enterprises, should operators trapped in price quagmire change their business models in time? Shift the competition of transportation business from price competition to Internet innovation or an important link

impact from Internet

3g network is mature, intelligent terminals are popular, and more and more content and applications based on mobile Internet make mobile Internet show explosive growth in recent years. It is popular. Based on a large number of users, it has accumulated a huge user group in a short period of time, and there is a great trend to replace SMS, MMS and even voice calls. As long as you have a smart phone and can connect, users can send messages, voice and video calls at any time. Free, convenient, square device with a mass of (200 ± 20) g and the bottom end cut into a side length of (25.5 ± 0.1) mm. The diversification of functions is undoubtedly the biggest killer of communication app. This obviously directly affects the interests of operators

Zhou Hongyi, chairman of qihoo360, believes that Internet has killed many traditional industries, and the two industries that Internet will kill in the future are traditional industries and telecom operators. It will kill the short MMS business. VoIP is impacting the voice business, and the network account will take the code. If traditional operators do not transform the Internet in time, they can only provide monthly traffic packages through pipelines, and the ARPU value will be reduced

according to statistics, the scale of China's mobile Internet market in 2011 was 81.5 billion yuan, and the operator market was 900billion yuan. Therefore, it is impossible for mobile Internet to replace operators in China in a short time. But from a global perspective, the situation faced by operators is not optimistic. The market value of apple, the benchmark of mobile Internet, has exceeded $500billion

about the impact of Internet on operators, Xiang Ligang, CEO of flying elephant, has his own different views. When he received the experimental machine, he should use oil according to the instructions. In an interview with it business, he said that the new Internet business has an impact on mobile operators, but the impact is small. Because text messages can be said to be forever. When we send a text message, the other party can receive it immediately, but it is not necessarily received immediately. Moreover, Acision, the global leader of mobile data, said in its report recently that compared with other information services, SMS is still the most popular information service in the United States. About 91% of smart users said that although their devices can support different Ott information services, they are still using SMS

when the civil war among the three major operators was raging, it suddenly found that the biggest competition did not come from within the operator system, but from the direct impact of the irresistible development of external mobile Internet. One after another price wars have overwhelmed major operators. Coupled with the impact of Internet enterprises, should operators trapped in price quagmire change their business models in time? Shift the competition of transportation business from price competition to Internet innovation or an important link

operators are in urgent need of transformation to deal with the attack of interconnection. Some manufacturers can only output the maximum force value.

Internet enterprises continue to disrupt the operating market. If traditional operators do not transform interconnection in time and only provide monthly traffic packages, they will inevitably face the operation difficulty of reducing ARPU value. Interconnection is the general trend, and traditional operators are urgently facing transformation. The price war will only make business profits thinner and thinner. The reality faced by communication operators is not only an unprecedented opportunity, but also an unpredictable crisis, which will shift the competition of transportation business from price competition to Internet innovation or an important link. Telecom operators need to turn the emerging enemy of mobile Internet into an ally

in terms of networks, telecom operators need to take advantage of their own advantages to compete with networks. Compared with the Internet, telecom operators have their own advantages, such as a large number of broadband coverage, traditional voice services, etc. it can combine this advantage of its own telecom business to provide services that are more in line with users' habits, such as Skype, which the Internet company does not have

interconnection is the general trend. The price war will only make the profit of operators' business thinner and thinner. Finding their own core value is an important consideration for development at this stage. As an integral part of telecom operators' channels, electronic channels continue to innovate and grow, and can also become the core carrier of operators' transformation strategy and the core channel in the 3G era through the continuous play of the role of new media platforms

more and more media businesses, such as instant messaging, integrated life information portal, client, e-mail, mobile community, rich media information magazine, will gradually become the electronic channel of operators, and will be combined with the original SMS, MMS, WAP, USSD, Internet, etc. to form a more complete full-service operation Electronic channel system

the innovative development of electronic channels will greatly affect the in-depth support of telecom operators for customer behavior, thus affecting the transformation strategy of telecom operators. Guided by the new media platform, it will become one of the strategic priorities of telecom operators to further promote the construction and innovation of electronic channels

of course, some insiders believe that no matter whether the operator is transformed or successful, the unshakable monopoly position and special identity within the system can hold the throat of Internet enterprises at any time

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